The problem
Several treatment brands under one group, each competing for attention on a site that had one page per brand and nothing per treatment. Search demand in this sector is symptom-led and area-led, and none of that demand had a page to land on. Referral and repeat business carried the group, which masked how little new enquiry volume was coming from search.
What we did
-
A page per treatment, per location
Each treatment written up with what it is, who it suits, what it costs and which site delivers it, rather than one combined services page trying to rank for everything.
-
Symptom and area content
Articles built around what people actually type before they know which treatment they need, tied to Bristol areas rather than written generically.
-
Structure the models can read
Answer-first openings, sourced claims and schema on every treatment page. This is the work that produced the AI citations.