Case study · Massage therapy clinic · Bristol

A small Bristol clinic, up sixteen-fold in twelve months

A single-site massage therapy clinic that had drifted to almost no search visibility. Twelve months of treatment pages and local SEO took it from 11 organic visits a month to 185, with a best month of 230.

+1,582% organic visits, year on year

11 to 185 organic visits a month

230 best month, August 2026

11 pages cited by ChatGPT

The problem

A clinic with a good local reputation and a website that had quietly stopped ranking for anything. Organic visits had fallen to single figures some months. Everything came from repeat clients and word of mouth, which is a pleasant position right up until it is not.

What we did

One page per treatment, with prices

Each massage type given its own page with the price, the duration and who it is for, instead of a single list nobody could rank.
Profile and local signals

Google Business Profile rebuilt properly, categories and services filled in, and consistent details across the directories that matter locally.
Patience through the flat months

Nothing moved for the first six months. The step change came once the treatment pages had aged and the profile work compounded.

The result

Organic visits went from 11 a month to 185, a sixteen-fold increase, with a best month of 230 in August 2026. Eleven pages are now cited by ChatGPT. This is a small site with a small budget, and it is the clearest example we have that the method does not need scale to work.

Organic visits per month

264 referring domains

915 backlinks

21 authority score

£0 spent on ads

Figures are taken from the account's own search analytics at the end of the period stated. Where a trend is still moving, or has moved against us, the chart shows it.

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A small Bristol clinic, up sixteen-fold in twelve months

The problem

What we did

One page per treatment, with prices

Profile and local signals

Patience through the flat months

The result

Want the same look at your own site?

More results

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