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Case study · Multi-office accountancy group · UK, several offices

The most cited accountancy source in its own AI answers

An accountancy group with offices in several towns. Service and office pages lifted organic visits 77% year on year, and the firm now has the strongest AI visibility score of any client in our portfolio.

+77% organic visits, year on year
2,216 organic visits a month
35 AI visibility score, our highest
23 AI assistant mentions

The problem

A group operating from several offices with one set of service pages between them, so no office ranked in its own town and no service ranked on its own merits. Classic accountancy pattern: strong visibility for the firm name, almost nothing for the work it wanted more of.

What we did

  1. Split services from offices

    A page per service line and a page per office, so both kinds of search have somewhere to land instead of competing for one URL.

  2. Write for the client type

    Pages for the client types the group actually wants, with the specifics that make them credible rather than the generic reassurance every firm publishes.

  3. Earn the mentions the models read

    Trade directories, review platforms and sector listings, consistently detailed. The AI visibility score followed this work rather than the page work.

The result

Organic visits rose 77% year on year to 2,216 a month and ranking keywords rose 60% to 1,273. The AI visibility score of 35 is the highest in our portfolio, with 23 recorded mentions and 38 cited pages across ChatGPT, Gemini and Google AI Mode. The group's own site is the top cited source in those answers.

Organic visits per month
3k2.3k1.5k7500 Oct 2024 Sep 2026
+60% ranking keywords, to 1,273
449 referring domains
4,200 backlinks
38 pages cited by AI

Figures are taken from the account's own search analytics at the end of the period stated. Where a trend is still moving, or has moved against us, the chart shows it.

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More results

Independent accountancy practice, South of England AI visibility of 36 on an established practice site 36 AI visibility score 23 AI assistant mentions Read the case study Specialist accountancy firm, UK Tenfold growth from a standing start of 81 visits a month 10.6x organic visits, in 12 months 81 to 861 organic visits a month Read the case study

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