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Case study · Independent accountancy practice · South of England

AI visibility of 36 on an established practice site

A long-established independent practice with a mature site and good authority. The work here was less about growth from zero and more about converting existing authority into AI citations and holding a 29% share of search visibility in its area.

36 AI visibility score
23 AI assistant mentions
38 pages cited by AI
29% share of search visibility

The problem

An established practice with genuine authority built up over years, and no structural reason for AI assistants to quote it. Traffic was stable rather than growing, and the pages read as brochure copy rather than as answers to anything.

What we did

  1. Rewrite the openings

    Every service page rewritten to answer its question in the first sentence, naming the service and the area, rather than opening with an introduction to the firm.

  2. Add the numbers

    Fee guidance, timescales and thresholds on the page. Pages with a figure in the first paragraph are cited far more often than pages without.

  3. Consistent third-party detail

    Directory and review profiles brought into line, since these are what the models check before they trust a source.

The result

An AI visibility score of 36 with 23 recorded mentions and 38 cited pages, spread across ChatGPT, Gemini and AI Mode. The practice holds 29% of search visibility in its area, and its own domain is the most cited source in its AI answers, ahead of the directories that usually dominate.

2,300 organic visits a month
1,400 ranking keywords
477 referring domains
28 authority score

Figures are taken from the account's own search analytics at the end of the period stated. Where a trend is still moving, or has moved against us, the chart shows it.

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More results

Multi-office accountancy group, UK, several offices The most cited accountancy source in its own AI answers +77% organic visits, year on year 2,216 organic visits a month Read the case study Specialist accountancy firm, UK Tenfold growth from a standing start of 81 visits a month 10.6x organic visits, in 12 months 81 to 861 organic visits a month Read the case study

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