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Case study · Accountancy software comparison site · Our own site, UK-wide

Zero to 2,067 ranking keywords in four months

A brand new site of our own, launched in May 2026. Four months later it holds 2,067 ranking keywords and is cited on 153 pages by AI assistants, 93 of them by ChatGPT, on an authority score of 8.

2,067 ranking keywords in 4 months
153 pages cited by AI assistants
93 of those cited by ChatGPT
8 authority score, still low

The problem

We wanted to know how fast a new site could be cited by AI assistants with no authority, no backlink profile and no history. The received wisdom is that you need authority first. This was built to test whether that is actually true.

What we did

  1. Structure before authority

    Every page built answer-first with sourced comparison data, on the assumption that clarity might substitute for domain strength.

  2. One question per page, at volume

    Comparison and specification questions, each given its own page rather than bundled into long guides.

  3. Plain-text copies for crawlers

    A markdown version of each page at the same address, which costs nothing and makes the content trivial to read.

The result

From zero to 2,067 ranking keywords in four months, and 153 pages cited by AI assistants including 93 by ChatGPT, on an authority score of 8 and 24 backlinks. That combination answers the question: for AI citation, structure and sourcing appear to matter more than domain authority. Traffic is still small, at around 90 visits a month, and we will say so until it is not.

Organic visits per month
906845230 Oct 2024 Sep 2026
0 keywords at launch
11 referring domains
24 backlinks
£0 spent on advertising

Figures are taken from the account's own search analytics at the end of the period stated. Where a trend is still moving, or has moved against us, the chart shows it.

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More results

Multi-office accountancy group, UK, several offices The most cited accountancy source in its own AI answers +77% organic visits, year on year 2,216 organic visits a month Read the case study Independent accountancy practice, South of England AI visibility of 36 on an established practice site 36 AI visibility score 23 AI assistant mentions Read the case study

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