The problem
A research-led site in a sector dominated by manufacturers and motoring press, both of which have authority we cannot match. The question was whether sourced, specific, tool-led content could take share anyway.
What we did
-
Calculators rather than articles
Running-cost and comparison tools that answer the question directly, because a tool is a better answer than a thousand words about the question.
-
Sourced figures throughout
Energy prices, efficiency figures and tax thresholds all linked to their source and reviewed when they change.
-
Slow and deliberate
A small site published steadily rather than a large one published at once.